The Science

Introduction to 360-Degree Feedback

360-degree feedback is a holistic tool that captures feedback on an individual’s soft skills from multiple sources: peers, family and friends outside of work and from managers, and subordinates at work. It enhances self-awareness and drives professional development by providing a broad perspective on one’s behaviors and skills.


  • Scenario-Based Questions: Realistic scenarios assess specific soft skills, making evaluations relevant and practically applicable. Research Validation of scenario based self-assessment instrument and this research show strong sufficient predictive validity.
  • Rating System: A 1-10, based on Likert Scale, rating system allows for nuanced evaluation of your responses. Normalization ensures fair assessments by adjusting for individual rating tendencies (harsh vs lenient).
  • Connection to Soft Skills: Each scenario correlates to specific soft skills, with aggregated scores providing a comprehensive skill profile.

Standardization/Normalization of Scores

To ensure fairness, scores are normalized based on reviewers’ feedback patterns. This counters the impact of overly harsh or lenient reviewers. Research such as Improving Accuracy by Normalizing Ratings shows how using z-score normalization help standardization of rating-based feedback.

Scientific Foundations

The methodology is grounded in psychological models like the Johari Window, underscoring the importance of feedback in development. Predicting Performance with 360 degree shows strong correlation between assessment and the actual performance. A highly cited study The effects of feedback interventions supports the effectiveness of 360° feedback in driving continuous improvement, especially when combined with coaching and development opportunities.



What is it?

Your Absolute Score is the raw score you receive either from your self-assessment or from feedback given by others. It’s the direct and unmodified reflection of the assessment.

Why it matters?

This score gives you a straightforward understanding of how you or others rated a specific skill at a specific time.



What is it?

The Normalized Score is a bit more complex. It adjusts the feedback scores you receive based on the typical scoring pattern of the feedback giver. This means if someone generally rates harshly or leniently, their feedback is normalized to reflect a more balanced perspective.

Why it matters?

This score helps you get a more accurate and fair understanding of your performance, especially when comparing feedback from different people. It accounts for the variability in how different people give feedback.